Today’s consumer needs fast and accurate results. According to the results of a new survey by the ACSI, Google scored 86 points out of a possible 100 but this survey was conducted before Microsoft’s Bing arrived on the market, so the current numbers would probably look different. In this survey, Microsoft’s Live Search received 75 points. Stefan Weitz, Microsoft’s Director of Bing, acknowledged one of Bing’s most pressing problems that users are simply satisfied with the search results they are getting right now and don’t see the need to switch. Going to Google is simply a habit that is hard to break. This is why Microsoft decided to brand Bing as a ‘decision engine’ and not just as a search engine. Microsoft wants to get consumers into the habit of demanding more from a search engine than Google can currently deliver.
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